Prof. Dino Levy
In our lab we use an interdisciplinary approach, which involves quantitative economic theories, combined with advanced behavioral methods and theoretical models from psychology, marketing, and economics with neuroscience techniques such as functional magnetic resonance imaging (fMRI), Electroencephalography (EEG), and other physiological measures such as Galvanic Skin Response (GSR) and eye-tracking. The main aim in our studies is to try and better understand how we make decisions and what are the neural mechanisms underlying value-based choices. The projects in the lab range from examining the neural correlates of value computations and the common currency network, deciphering the neural mechanisms of irrational choice behaviors both in humans and in C.elegans, through looking for a common denominator between basic visual perception and value computations, to projects that aim to predict future preferences and population success of marketing stimuli using neural and physiological signals.
Behavioral Neuroscience
Cognitive Neuroscience
Computational & Theoretical Neuroscience
- Telpaz A, Webb R, Levy DJ. Using EEG to predict consumer’s future choices. J. of Marketing Research, Vol. 52, No. 4, pp. 511-529 (2015); DOI: https://doi.org/10.1509/jmr.13.0564
- Shuster A and Levy DJ. Common Sense in Choice: The Effect of Sensory Modality on Neural Value Representations. eNeuro 2018 Apr 4; 5(2); DOI: 10.1523/ENEURO.0346-17.2018
- Hakim A and Levy DJ. A Gateway to Consumers’ Minds: Achievements, Caveats and Prospects of EEG Based Prediction in Neuromarketing. Cognitive Sciences, 2019;10:e1485, pp.1-21; DOI: 10.1002/wcs.1485
- Kurtz-David V, Persitz D, Webb R, Levy DJ. Nature Communications. 2019 Apr 5;10(1):1583. DOI: 10.1038/s41467-019-09343-2;
- Cohen D, Teichman G, Volovich M, Zeevi Y, Elbaum L, Madar A, Louie K, Levy DJ*, Rechavi O. Bounded rationality in C. elegans is explained by circuit-specific normalization in chemosensory pathways. Nat Commun. 2019 Aug 13;10(1):3692; DOI: 10.1038/s41467-019-11715-7
